Adsmazon.com – Czech advertising marketplace for small and medium sized publishers
I am happy to be the first who announces launch of Czech start-up Adsmazon.com. “Advertising self-service shop”, as says tagline of this project, is aimed on connecting small to medium sized publishers with advertisers on direct market.
People behind this project – Alexis Manach and Jakub Havrlant – have already developed another startup recently, “For Sale By Owner” real estate marketplace Bezrealitky.cz.
Adsmazon will connect advertisers and allow them to select directly a medium of their choice for selling display advertising (several types of banners available so far). Sales will be based on CPM model with fixed prices for 1000 impressions. Advertiser will pay amounts based on real impressions after the campaign ends, publisher will recieve 75% of the price, which makes Adsmazon commission at 25%. Large media agencies usually have 30-35% commission, so Adsmazon will leave more to publisher.
Frankly, this is the model I have been looking for since we started eSports.cz. We have many websites with 10 – 50 thousands unique visitors per month, which could be attractive for some kind of advertisers (local ads, subject specific, target group specific), but are too small for media agencies. On the other hand, individual sales of this kind of advertising with small volumes on each advertiser is difficult to handle and have relative high transaction costs One convenient marketplace could help us to sell advertising more effectively and use the potential of our sites better.
Key fact for success of Adsmazon is how will attract advertisers and prove them, that advertising at this kind of websites could be useful for them. Adsmazon now offers 20 categories to sort publishers websites into, maybe also regional targeting would help in these kind of advertising.
Publishers could use media management system based on OpenX Adserver also for managing their own display advertising and self promo campaigns.
Adsmazon will launch on March, you can get 5% discount for both advertisers or publishers accounts if you register now.